Our Services

We hold monthly livestock auctions in the following areas: Bergville, Besters, Blood River, Creighton, Dundee, Elandslaagte, Estcourt, Eston, Geluksburg, Groenvlei, Highflats, Ingogo, Lions River, Mooi River, Newcastle, Normandien, Northern Natal, Swinburne, Utrecht, Van Reenen, and Vryheid. Sales are overseen by management and everyone is welcome. Our auctions are conducted in full compliance with South African livestock auction laws and protocols.

We handle sales from start to finish; wherever they’re held. With the right equipment, technology, and a network of leading auctioneers, we ensure every auction day runs smoothly, whether in person or online. Special sales come with added support: a dedicated Field Officer, access to our buyers database, full sale administration and set-up, as well as detailed post-sale reporting.

Beyond our extensive database of buyers and sellers, we design marketing campaigns to maximise your livestock sales. Our reach includes TikTok (200,000 followers), Facebook (24,000), Instagram (6,400) and an SMS database of 32,500. We also use posters, flyers, billboards, corex boards, our website, email, and both printed and digital catalogues. From commercial, bull and production sales to dispersals or online timed auctions, we have the expertise to market and facilitate your sale.

Private livestock deals offer flexibility and customisation for both buyers and sellers, but may not provide the same price transparency or market efficiency as auctions. If you choose this route, our Field Officers stay on top of market trends and can guide and represent you throughout the transaction.

Our Field Officers support buyers and sellers in every aspect of livestock sales; from marketing and auction advice to private off-farm deals. They are available for farm visits to understand your specific needs and provide tailored guidance. You can discuss current prices and market trends with them at any time. Our goal is to build close, long-lasting partnerships between our clients and their dedicated Field Officer. Our Field Officers are always available for advice or information about your livestock, just reach out. We welcome everyone to our auctions, where our friendly team will be ready to assist. We look forward to welcoming you at our auctions. Directions to our sales are below.

Safe livestock transport is essential for ensuring the welfare and well-being of animals during transit. There are a variety of transport companies that attend the sales. Our staff ensure animals are loaded and unloaded carefully to minimise stress and the risk of injury.